As a print service provider, you may find that printing for the interior décor market, whether for residential or commercial projects, comes with different needs and requirements. You may even find that working in this market requires specialized knowledge, particularly if you plan on printing textiles such as upholstery, bedding, or carpeting. If you’re hiring…
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Direct Mail: QR Code or Not?
Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
Read MoreVIDEO: An Easy Way to Punch Up Your QR Code Promotions
Clients not wowed by QR codes? Watch this video for a way to focus on their strengths and make them impressive and intriguing again.
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