During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
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Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
Read MoreWhether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.
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I hate when people ask me what PC/laptop to buy. That’s like asking what promotional product someone should buy without understanding budget, goals or other information.
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Marketing “luckiness” (or unluckiness if you prefer) on Friday the 13th could be an awesome opportunity for a promotion, which of course would include promotional product sales.
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