When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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If we’re paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.
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I hope everyone who attended PROMOTIONS EAST 2012 had a great time. From educational seminars and an up-close look at the latest in promotional products to fashion shows (Fashion-EAST-a) and “after-dark” networking events at the hottest clubs, how could you not?
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Here’s some news that will surely keep bloggers up at night:
Tampa, Florida-based Joffrey’s Coffee & Tea Company announced it is launching a new blend, Coffee 2.0, as the perfect complement to the java-fueled techie. The blend is inspired by the more than 1,500 bloggers who participated in a recent java beta test coordinated by Joffrey’s Coffee & Tea Company, where they sampled its Jamaican Me Crazy flavored coffee.
Bloggers participating in the java beta test sampling program also filled out a survey about their coffee preferences. Survey results showed 93 percent of bloggers prefer regular coffee, while a mere seven percent prefer decaf.