Making the leap from $300,000, $400,000 or $500,000 in sales to becoming a multimillion dollar distributor can take some hard reflecting, tough choices and most importantly lots of planning. What it comes down to is this: Are you willing to go outside your comfort zone, pursue major accounts and challenge your sales team to follow suit?
Read MoreTag: Sales team
Empowering by Educating Your Sales Team
Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read More