Sales Archives - Page 3 of 20 - Print & Promo Marketing

Three Cautionary Tales About Three Sales Fails

November 1, 2023February 16, 2024 Bill Farquharson

Three true stories… No. 1 A car salesman is working at the Cadillac dealership on a Saturday afternoon. In walks a man who looks like he just fell off a turnip truck: The man is older, diminutive at about 5’5” and both his overalls and hands are filthy, caked with dirt. The rep thinks, “Well, Pigpen is here. Where are the rest of the Peanuts characters?” before going back to his newspaper. The man circles a few Caddies, looks around, and leaves the showroom. The sales rep watches as he…

Client Retention and Acquisition: A Parallel Path

October 16, 2023 Mike Philie

A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many company owners, you’ve got an experienced group of sales folks who’ve been selling for years and have some great accounts. They undoubtedly have been with you for years and are great people. They provide the service your clients expect and that has helped to build your company to what it is today. Your frustration though…

Experience is NOT the Best Teacher

October 16, 2023May 8, 2024 Greg Muzzillo

We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…

How to Avoid the Price Objection with Clients: Keep Bringing New Ideas and Don’t Let Failure Discourage You

October 11, 2023 Bill Farquharson

My daughter turned me on to Lenny’s Podcast. Lenny Rachitsky has the #1 business newsletter on Substack and is a quiet, unassuming model of what a podcast host should be. He interviews “world-class product leaders and growth experts,” blah, blah, blah. Anywho… One podcast featured an Etsy exec name Tim Holley. Listening while mowing the lawn, I heard Tim say, “We are constantly trying new features. Our failure rate is 80%.” I smiled. That number gave me great comfort. The hardest part about being a sales trainer is coming up…

Do You Believe In You?

April 17, 2023May 8, 2024 Greg Muzzillo

I love Ed Mylett. Recently, I heard Ed talk about identifying the individual who holds the greatest importance in believing in our worth and potential. Most of us may think it is of the utmost importance that our prospects believe in us and our value. Fact is, as Ed said, the most important person you…

How to Turn Multiple Orders Into One Invoice

March 17, 2023May 8, 2024 Harriet Gatter

Ask the Accountant… Question: I have several sales orders for one client, but my client wants just one invoice. Can I do that in QB Premier? Answer: Yes, you can. When you are ready to create one invoice for multiple sales orders already created in Premier, go to “Create Invoices” on the Home Page and…

Don’t Spit

March 6, 2023May 8, 2024 Greg Muzzillo 

In Italian, there is a saying that, loosely translated, states, “Don’t spit.” What it means is that when you are in a room, “don’t spit” on the ceiling because you never know when you will need to go back in that room. Think about it. How many times have we lost our temper or been…

Million Dollar Mindset: I Will Call You

February 6, 2023May 8, 2024 Greg Muzzillo

We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…

Frustration to Action: How Calloway Cook Revolutionized the Supplement Industry

February 6, 2023May 8, 2024 Greg Muzzillo

Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…

The 6 Foot Rule and $20 Million in Sales

January 17, 2023May 8, 2024 Greg Muzzillo

Opportunities for sales are everywhere every day. Most of us just don’t pay enough attention. Introducing the 6 foot rule. This is not a COVID thing. This is a great rule for sales professionals. Simply stated, the 6 foot rule, when it comes to sales prospecting, means that anyone who comes within 6 feet of…