Most of us will never win the big lottery, so we have to go out and earn our successes. And earning success equals selling. In Key No. 8, I talked about the four pillars of success, the only four things a business owner can do to create wealth: Earn new customers. Sell more to your…
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What are you doing to hone your skills? Hone. What a funny word! Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
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“If you don’t know where you’re going, any road will get you there.” said the Cheshire Cat to Alice in “Alice in Wonderland.” This so very much applies to your business. This is why it is so critically important that we create a very conscious plan for our business. It’s difficult to limit my “where” questions for you to just three, but I’ll try.
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When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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4 easy ways to manage the crucial first thing clients see about you online.
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If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing.
Read MoreWhether you’re 9, 29 or 49—September usually signifies the season of Back to School and Back to Business.
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I promised myself that this month I would not mention the “E” word. I would not subject you, my dear readers, to any more pep rallies or sales mantras dedicated to getting us all through the “R” word, which I also promised myself I would not mention.
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