Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in school. We learned that we shouldn’t say those words when we repeated them in front of our parents.
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When someone says, “Let’s brainstorm,” it brings to mind a few different feelings. The creative part of me loves to brainstorm new ideas or ways to look at things. The “let’s get to it” part of me sometimes sighs at the concept, knowing that it could take us off on tangents and eat valuable time. Overall, brainstorming is a positive concept—it harbors innovation and improvement, creativity and teamwork.
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When I was little, my parents instilled in me the habit of saying “please” and “thank you” in a number of situations. It was polite, and if I didn’t include the word, I got “the look” and a whispered reminder to say the word(s) I’d omitted. As I got older, the habit actually started to mean something.
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One teacher who came to me was Don Miguel Ruiz who described “The Four Agreements.” For me these have become Four Rules for Living Now and In the Now.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
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The guys at Promo Kitchen had a podcast about my swag article, and discuss whether it’s a negative or positive word. What do you think?
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When the president calls your industry extraneous, you know there’s a problem.
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I promised myself that this month I would not mention the “E” word. I would not subject you, my dear readers, to any more pep rallies or sales mantras dedicated to getting us all through the “R” word, which I also promised myself I would not mention.
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I think the only word that comes to mind after attending this years’ PPAI show in Las Vegas is “Wow!” Never before have I seen such a—what’s the right word—menagerie. It was good to finally put a few faces to the e-mails, and probably even more so, it was nice meeting new people with innovative products. I think I speak for many of my coworkers when I send out a big thank you to the wonderful women at the Fresh Beginnings for providing us with what seemed to be an unending stream of cookies. And, while I’d like to admit
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