It was one of our hottest selling bags and we were flat out-of-stock. At least a dozen backorders had already piled up by the time the container with 150,000 new pieces finally arrived at our receiving dock.
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Problem or Opportunity for Promotional Products Distributors?
At a Harvard program I enrolled in many years ago, the great Marty Marshall taught us the three most important words in the marketing lexicon: What’s going on?
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