Tom Brady has some advice on how to be successful and live a joyful life: Stop blaming everyone else. “Life is about always changing and adapting to different things,” the Tampa Bay Buccaneers superstar said. “Today, the world wants to blame, and shame, and guilt, and fear everything all the time. We would never teach…
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Go for the Gold
This weekend marked the start of the 2016 Olympics in Rio de Janeiro. I watched a variety of events and, like the rest of the country, I was in awe of the many young athletes competing their hearts out. The positive energy and sheer desire to win was evident in every competitor—as was the heartbreaking…
Read MoreWe Are the Champions
I’m going to level with all of you. A few years ago, I did not know the first thing about…
Read MoreMy Ideas for NCAA Basketball Tournament Promotions
The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don’t have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I’ll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…
Read MoreAccountability Begins with You
Accountability—the very mention conjures up feelings and thoughts of stress, being under a microscope or micro-managed. Accountability is imperative to running any organization. Whether it is a business, a household or a team—everyone needs to be accountable. So where does it begin?
Read MoreRebuilding an Attitude
Those of you who know me know that I’m an avid follower of a number of sports, and a big fan of my daughters as they’ve played volleyball and softball over the years. There’s a lesson one team learned recently that we can all take and apply individually–or to a work team, if we have one.
Read MoreApparel with Live Moving Animation is Here, and It’s Pretty Cool
Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
Read MoreHow to Avoid a Decorating Mistake Like Nike’s
Last week, Sean Norris wrote a piece about Nike’s Carolina Panthers’ shirt misprint. Here’s how to avoid similar mistakes in your sports team programs.
Read More3 Ways to Promote Earth Day
Earth Day is almost here. Are you and your clients ready to go for the green on April 22?
Read MoreHow to Not Send 8,000 Misspelled Bags to Missouri State University
Last Friday’s newsletter ran one of our biggest stories ever, “Missouri State University Misspells Name on Over 8,000 Promotional Bags.” Worried about ending up like the poor souls who let that error slip by? Then click through!
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