How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…
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Instagram for Promo: 5 Ways to Build and Connect With Audiences
Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…
Read MoreWe Were Not Undressing! Putting Some Fun Into Selling
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree…
Read MoreSelling Like a Boss: 3 Tips to Take Away from Boardwalk Empire
Want to show the competition who’s boss? Here are three tips to consider courtesy of HBO’s Boardwalk Empire.
Read MoreA glimpse into Mike’s Favorites Folder
It’s been a while since I’ve done this, so I thought I would take some time to share some of the sites that have been dominating my favorites bar lately. This week we’re going to stick with blogs because, um, November has a “B” in it? Seems like rock-solid reasoning to me. Ready? Here we go!
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