It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreRelationship Building 101: Have you passed?
Tag: Trade
The Last Days of Trade Shows
Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
Read MoreScan My Badge and Send Me 5 Catalogs… Please
As I have visited with suppliers at trade shows, other folks are often seen in the time-honored ritual of walking up to booths with their badge held out… asking the supplier, “Scan my badge.”
Read More5 Killer Tips for Trade Show Travel
A handy checklist to keep your business trips as disaster-free as possible, just in time for the winter trade show season.
Read MoreA Supplier Nightmare and Why Should You Go to Trade Shows
Full disclosure here… I like trade shows. I believe good business is based on strong relationships and trade shows give me the opportunity to meet face-to-face with my colleagues.
Read MoreTrade Shows… My Perspective. What’s Yours?
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
Read MoreTrade Shows and Trading Places
My thoughts on The PPAI Expo and what’s new at Promo Marketing, plus the only transition from promotional products to classic Eddie Murphy in the entire blogosphere.
Read MoreTop 10 Things About PROMOTIONS EAST
So, we’re really starting to gear up here for PROMOTIONS EAST in Atlantic City. For the editorial staff, a trade show provides ample opportunity to lock down some interviews,
Read MoreTrade Show Hangover
It’s not a literal hangover, but I have to say three trade shows in five weeks really takes a toll on one. The latest and greatest trip was to Dallas, where I did not get to visit Dealy Plaza, but where I did get to meet a ton of people and add to our growing product video library. Keep an eye on the Web site for new videos from companies like Pro Towels (who all call me Chaz) and Snugz (starring national sales manager Sydra Newell). By the end of the third day both the camera and myself had enough. Ugh.<br
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