Proforma, Cleveland, wrapped up its largest event of the year, The Proforma Annual Convention and Family Reunion. More than 600 distributor owners, supplier partners, sales professionals, and Support Center staff gathered together at the Gaylord Palms in Orlando for a week of events. This year’s theme – Launch – encapsulated Proforma’s goal for all distributor…
Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.
Elon Musk, always one to embrace the marketing side of business ownership, as evidenced by Tesla and SpaceX campaigns of the recent past, will surely want to advertise X, the new name for his Twitter. But, thanks to one major trademark hiccup, it might not be so easy. Microsoft owns the trademark for “X.”
While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.
As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Ask the Accountant… Question: There are lots on ins and outs in software, and the percentage that any user knows about is likely very small. I was working with a distributor, and he pointed out a shortcut with which I was not familiar. I have shared it below. Answer: In QuickBooks Desktop (Pro, Premier, or…
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.
commonsku, Toronto, announced that it has brought on a new investment partner, Frontier Growth. Catherine Graham clarified that they still own the majority of commonsku.
Through a partnership with Round21 and artist Jayson Atienza, USWNT stars like Megan Rapinoe, Alex Morgan, Kelley O’Hara, and Crystal Dunn were able to let their personalities shine through in the form of special-edition products.