A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.
Paris Olympics Mascot Reflects French History – and Interesting Design Choices
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Joe Simsolo Named CEO, Eric Simsolo President, of Next Level Apparel
The father and son team, along with recently hired executives, have a strategic plan for reversing sales setbacks of recent years.
Mason Marketing Group Acquires ‘Key’ Accounts From SLWM
Warner Mason, a founder of the firm that evolved into SLWM, launched MMG this year, in part to reacquire the now just-purchased book of business of former clients.
The Guide to Using Social Media to Your Professional Advantage
Hey, want to feel old? This August will be the 21st anniversary of the launch of Myspace. Yes, the social media platform that pretty much started all of this with an unassuming guy named Tom who claims he is your friend, will be old enough to drink. In the decades since, we’ve had the dawn…
Gemline Introduces Product-Level Carbon Footprint Data
Gemline has added “cradle to gate” emissions to more than 100 products, with plans to double that number over the course of the summer.
Under Armour To Settle Lawsuit Alleging Fraud for $434 Million
Shareholders accused Under Armour and its CEO of intentionally misleading investors about the strength of the publicly traded company’s sales.
UPDATE: Buzzfeed Is Reportedly Hesitant To Fund ‘Hot Ones’ Merchandise
The streaming service has been creating immersive experiences and consumer brand tie-ins, but its debt situation could keep it from more aggressively marketing one of the biggest names in modern entertainment.
Amazon, Aldi Replace Plastic Packaging With Paper Products
Amazon is eliminating its plastic air cushion package fillers, and Aldi is creating paper bands for produce items, both the latest steps in a wave of eco-friendly packaging developments.
Customer Verticals and Popular Choices in the Business Forms Market
Business forms create opportunities for repeat orders, especially for small and medium-sized businesses where digital wouldn’t make sense.
Water-Activated Ink Perfect for Showing Off While Cooling Off
For workout junkies and beachgoers alike, T-shirts and towels printed with water-activated ink provide a fun “reveal” for customers when the hidden designs come to life.