The Perils of Promotion

As if business leaders needed another challenge, many face one that is complex and painful: Having to unwind an internal promotion that did not work out as planned.

Discussing the Trends and Predictions for Direct Mail in 2025 

During a recent webinar hosted by Brad Kugler, CEO of DirectMail2.0 and Who’s Mailing What!, a group of seasoned direct mail veterans got together to discuss the trends impacting the space right now — and what they anticipate for the coming year.  

Forecasting 2025 Promo Trends

Mary Furto of Counselor Top 40 supplier PCNA discusses consumer purchasing habits and their impact on industry products on the cusp of a new year.