Lower cost per piece should mean better efficiency, right? Not exactly. In direct mail, the goal isn’t to spend less. It’s to get results.
Why Cheap Direct Mail Is Costing You More Than You Think
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Exploring the Super Bowl as a Graphics Print Project
Dan Marx and Toni McQuilken discuss the massive undertaking of producing, managing and installing graphics for the big game.
Kornit Digital Acquires Netherlands-Based PrintFactory
The fashion and textile production company said the deal will help strengthen its digital platform strategy.
ASB Promotes Nate Disrud to Senior Director, Technology & Security
Disrud has been with the Counselor Top 40 distributor for 14 years.
2026 Counselor Best Places to Work
The 80 companies that make up this year’s list prove that caring, collaboration and flexibility are key to building a winning workplace.
American Classics Apparel Turns To Digital Printing to Keep Up With Licensed Apparel Demand
After more than 30 years in the licensed apparel space, American Classics Apparel continues to evolve — embracing digital production to keep iconic brands relevant for modern fans.
Fey Industries Acquires Promopet & The Bandana Factory
The acquisition expands Fey Promo’s offerings to include bandanas, pet accessories and more.
The Ampersand Group Acquires Pennsylvania-Based Keystone Specialties
The deal adds nonprofit organizations, schools and businesses to The Ampersand Group’s growing customer base.
Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos
A rundown of branded merchandise that stopped our scrolling in its tracks.
Should You Charge Sales Tax on This Order?
Question: I am charging my customers a credit card fee if they pay by credit card. I am not charging sales tax on that. Should I be?