The Counselor Top 40 supplier kicked off 2025 with a renewed focus on simplicity and sustainability under the tag line “Simply Better.”
Goldstar Launches New Brand Identity
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Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.
Why Does This Sales Tax Report Look Different?
When you migrated from Premier to QBO, some of the orders were written with sales tax calculations in Premier and some with the automated sales tax in QBO. This results in multiple lines of sales taxes data.
A Printer’s Guide to Success With Promo
This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.
How a Childhood Hobby Plays Into My Career in Direct Mail
Collecting postage stamps sparked my interest in the wide world of mail: first-class, business, airmail, you name it.
TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy
There were indications the popular app could be saved from outlawing at the 11th hour, but with its fate still uncertain, merch industry marketers were contemplating a world without the viral video-sharing platform.
The Red Zone: Focus and Finish
One of the most common and recurring themes that come up in discussion during strategy sessions with executive leaders is a frustration with plans that move forward only to stall out “inside the Red Zone.”
You Know the Steps. Can You Convert?
Every day I see people posting and sharing how to grow followers. I concede that’s important, but it isn’t the main thing. Knowing how to convert is the main thing.
Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns
The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.
Promo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025
ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.