ASI Power Summit 2024: The Opportunities and Pitfalls of Going Global

A trio of promo C-suiters (all on the just-released Counselor Power 50 list) whose firms do extensive business internationally took to the stage at the ASI Power Summit on Tuesday, Oct. 15, to discuss their reasons for going global, the opportunities international expansion presents and the many difficulties in conducting business overseas.

You Can’t Start Over!

A few weeks ago I found myself speaking with a print rep in the Midwest. She’s between jobs, thinking of relocating and shopping for a new employer. She said, “I’m afraid to move and start over.” My response, “You can never start over. You can only start again.”

How to Get Production to Love Salespeople

Kids can be selfish. They think the world revolves around them and parents are put on the planet to serve their needs. Rather like how sales reps think of Production, eh?