The International Longshoremen’s Association (ILA), a union representing tens of thousands of port workers along the East and Gulf Coasts of the United States, suspended negotiations on a new contract for its members on Monday, June 10, amid outcry over what it says is job-killing automation at the docks.
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The Power of OOH: The Ads Influencing Consumer Purchases
The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…
Stran & Company Debuts Rebrand
A new logo launched this week as part of what the distributor says will be a “summer full of updates to our visual branding and brand voice.”
Burger Golf Clubs, Floating Crackers and More: Early Summer’s Standout Promos
From golfing with a burger to chilling on a Cheez-It, retail brands are getting extra-creative with promo.
NY Packaging Reduction Bill Passes Senate, But Misses Assembly Deadline
The bill would have established an extended producer responsibility system, banned certain chemicals in packaging and set recycled-material thresholds for goods made or sold in the state.
BDA Acquires England-Based Sports-Merchandise Firm
BDA announced that it has completed the purchase of The Great Branding Company, a sports-merchandise provider headquartered in the United Kingdom
Koozie Group Invited the TikTok User Responsible for Viral Pen Video to Tour Headquarters
After giving the supplier some major attention on TikTok, Koozie Group invited Sam Hart for a tour that included a crash course in pen design and custom gifts.
Baseball in England? New Era Attempts Bipartisanship Across Rivalries
Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.
PCNA Adds OXO to Brand-Name Offerings
PCNA is cooking up something new. The Top 40 supplier now offers select items from kitchenware brand OXO to distributors across the U.S. and Canada. Among…
The Case for Rolling Back Postage Prices for Catalogs and Direct Mail
The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…