Largest Port Worker Union in the U.S. Suspends Contract Negotiations

The International Longshoremen’s Association (ILA), a union representing tens of thousands of port workers along the East and Gulf Coasts of the United States, suspended negotiations on a new contract for its members on Monday, June 10, amid outcry over what it says is job-killing automation at the docks.

The Power of OOH: The Ads Influencing Consumer Purchases

The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…

Stran & Company Debuts Rebrand

A new logo launched this week as part of what the distributor says will be a “summer full of updates to our visual branding and brand voice.”

PCNA Adds OXO to Brand-Name Offerings

PCNA  is cooking up something new. The Top 40 supplier now offers select items from kitchenware brand OXO to distributors across the U.S. and Canada. Among…

The Case for Rolling Back Postage Prices for Catalogs and Direct Mail

The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…