Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
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‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
Logomark Becomes Exclusive Supplier of Incase Products
The California-based Counselor Top 40 company will now bring the popular retail bags and other products into the promotional products space.
The Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
Driven by Sustainability, ARC’s In-plant Uses Signage Expertise To Give Campus a Facelift
IPI Editor Bob Neubauer toured the sign shop at American River College in Sacramento, California, and chatted with Supervisor Don Reid about how he uses the in-plant’s flatbed printer and automated cutter to repurpose old campus signage by printing over it, keeping that material out of the landfill and saving the college money.
2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun – are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an opportunity.
Koozie Group Acquires 125-Year-Old Calendar Company’s Line
The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.
Vantage Apparel Partners With iClick
The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.
S&S Activewear To Sell Medical Scrubwear Brand Jaanuu
The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.
Taylor Promotional Products Names Rick Roddis President
Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.