Here is a simplified approach to building out meaningful, measurable objectives that will help bring better business results and very quickly. Here are five key objectives to get you started.
Setting Planning Objectives: A Simplified Approach
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Geiger Debuts Unified Global Brand Identity
The Counselor Top 40 distributor has been expanding internationally in recent years, creating a need for a strong, cohesive brand across borders. That’s now been established, executives said.
Lawsuit: Third-Party Merchants Sold Knockoff Stanley Tumblers on Amazon
The lawsuit, filed by Stanley’s parent company and Amazon, is a good reminder to promo pros to source products only from reliable, vetted suppliers.
Canadian Lawmakers Want Compostable Produce Stickers
Officials in British Columbia say the vinyl stickers commonly used on produce can contaminate compost systems.
How To Embrace Tactile Wide-Format Printing
One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.
Revenue Surges After In-Plant Adds DTF Printer
Ohio University Printing Services enhanced its booming apparel-printing business by installing a new EZ-Jet Pro 24 direct-to-film printer from Equipment Zone in its Athens, Ohio, in-plant.
The Bright Side: HanesBrands Celebrates 15 Years of Hanes For Good Program
The apparel supplier has donated more than 6 million articles of clothing to unhoused people in need.
BDA Acquires Distributor SwagUp
The Counselor Top 40 distributor said SwagUp’s unique API-first platform enables end-clients to create, manage and ship merch with enterprise-level distribution.
Judge: Ex-CEO & Minority Shareholder Can’t Force Sale of Mitchell Press
The Supreme Court of British Columbia, Canada, recently ruled against the former CEO and minority shareholder of Burnaby-based Mitchell Press in his attempt to have the commercial printing company liquidated so he could access his ownership stake after being terminated in 2022.
Vantage Apparel Adds Direct-to-Film Capabilities to All U.S. Locations
The Counselor Top 40 supplier is bringing direct-to-film decoration to its locations in New Jersey, Missouri and California to provide faster turnarounds and no minimums to customers across the country.