Koozie Group, Clearwater, FL, announced today that it will fully combine the operations of IMAGEN Brands, which has been its sister company since Koozie acquired it in December 2020, under the Koozie Group name and brand. The two businesses have operated separately as standalone businesses since the acquisition, but this would bring IMAGEN Brands fully…
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HPG Announces New Roles for Alex Symms and Nick Lateur
HPG, Braintree, MA., announced that Alex Symms will expand his director of sales role to cover all three of HPG’s West Coast brands: Evans, Handstands, and Origaudio. The move allows Nick Lateur to move into a new role: brand director of HPG. Symms has been a sales leader in the promotional products industry for more…
Client Retention and Acquisition: A Parallel Path
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many company owners, you’ve got an experienced group of sales folks who’ve been selling for years and have some great accounts. They undoubtedly have been with you for years and are great people. They provide the service your clients expect and that has helped to build your company to what it is today. Your frustration though…
Experience is NOT the Best Teacher
We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
A Vist to Philadelphia’s ‘Rocky’ Store at the Philadelphia Museum of Art
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Ennis Acquires Eagle Graphics Inc. and Diamond Graphics Inc.
Ennis Inc., Midlothian, TX, announced its acquisition of Eagle Graphics Inc. from Annville, PA; and Diamond Graphics Inc. from Bensalem, PA. Since 1976, Eagle Graphics has specialized in fulfilling the commercial printing needs of its customers. Some of Eagle Graphics capabilities include eight-color UV web printing, digital printing, security printing, jumbo rolls, traditional forms, and…
Mastering the Apparel Pricing Game!
Dive into the world of apparel pricing tailored specifically for promotional products distributors! Our newest blog explores the nuances, common pitfalls, and effective strategies of the trade. It’s more than just numbers—it’s about understanding value in the promo world. We’ve served it with a blend of actionable insights and a dash of fun. A must-read for every business enthusiast!
St. Regis Appoints Jesse Waltman as New Chief Financial Officer
The St. Regis Group, Cheektowaga, NY, announced the appointment of Jesse Waltman as chief financial officer. Waltman joins as a member of St. Regis’ executive team, reporting directly to newly-announced CEO, Mark Waisbrod. Waltman is a chartered professional accountant who brings more than 15 years of experience in a wide range of finance and business…
Netflix Plans Permanent ‘Netflix House’ Immersive Experience in 2025
Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
Getting a Handle on Your Time
In her best-selling book, “The Life-Changing Magic of Tidying Up,” author Marie Kondo identifies high levels of clarity and focus that result from eliminating unnecessary items from our personal and professional lives. Removing “clutter” brings with it an almost overwhelming sense of relief and an ability to spend more time and attention on the things that matter most. The same principal can be applied to our quest to make more efficient use of our time. To “de-clutter,” we must first identify and yes, write down how we spend our time…