Starbucks Harnesses K-Pop Fandom for Merchandise Collaboration

One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…

AI’s Role in the Future (and Present) of Promo

There are plenty of horror stories about AI. For starters, there’s “The Matrix,” where robots have taken over the Earth and turned us all into batteries — until Keanu Reeves heroically escapes, meets some people with awesome nicknames, and takes down the personified “consciousness” of the AI with some martial arts and back flexibility. There’s…

Koozie Group Enters Exclusive Supplier Partnership with GoGo by Shed Rain

Koozie Group, Clearwater, FL, announced a new partnership with GoGo by Shed Rain, a retail brand that includes joyful, affordable products backed by 75 years of expertise in the umbrella market. Koozie Group will be the exclusive supplier of GoGo umbrellas in the promotional products industry. IMAGEN Brands, Koozie Group’s sister company, will continue to…