First impressions are everything, and some promotional products distributors might be overlooking how presentation folders and brochures play a part in that.
Unfolding the Latest in Presentation Folders & Brochures
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5 Minutes to Getting a Better ROI from Your Holiday Gift Program
Businesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. Too often though, gift purchases are left to the last minute and end up with someone running to the nearest big‐box store or searching the internet for gifts. The result: ROI is much less than it could have…
Convergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
Love or Fear: Pick One
Most psychology experts agree that there are only two primary emotions: love and fear. All positive emotions are derived from love. All negative emotions are derived from fear. For business owners and sales professionals, success starts with making the right choice. Choice 1. Love When we love what we do, everything brings us joy, excitement,…
Trader Joe’s Is Suing Worker’s Union Over Merchandise Trademark
Trader Joe’s United, the union representing Trader Joe’s employees, has been selling merchandise like apparel, buttons, bags, and coffee mugs as a means of raising funds. However, the grocery store chain is now claiming that the union is infringing on its copyright by using certain imagery and markings on the products.
Set Passwords When Set Closing Dates in QuickBooks
Ask the Accountant… Question: I have set a closing date in my QuickBooks, but my employees keep making entries in the previous year anyway which messes up my books for last year. Is there a way to stop that? Answer: The best way to avoid that problem is to set a password when you set…
Our Favorite Women’s World Cup Promo Merchandise (So Far)
The FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
Proforma Wins GDUSA Inhouse Design Award for 12th Consecutive Year
Proforma, Cleveland, celebrated another victory as its esteemed Marketing Team wins two of Graphic Design USA’s American Inhouse Design Awards. The Proforma Marketing Team received recognition for its 2023 Annual Product Catalog as well as its “The ProShop” direct mail campaign, both expertly tailored to meet the diverse needs of the expansive Proforma Distributor Owner…
PRINTING United Alliance and Domtar Partner to Highlight Sustainability Program at this Year’s Expo
PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, and Domtar, a leading provider of a wide variety of fiber-based products; announce that the two companies have partnered to launch a special sustainability program for PRINTING United Expo 2023. In this partnership, Domtar has committed to working with local…
How Urban Outfitters Is Using AI to Predict Buyer Trends and Customer Demand
Artificial Intelligence platforms like Midjourney have plenty of implications for apparel designers. You can theoretically plug in an art prompt and end up with a printable image in minutes, if not seconds. Urban Outfitters is showing how AI can be used for more of the behind-the-scenes and business side of things, using AI platform o9…