Protecting the Planet in Style: The Fair Harbor Clothing Story

Get ready to be inspired by Jake and Caroline Danehy, the visionary siblings behind Fair Harbor Clothing, who transformed their shared passion for sustainability into a thriving and profitable company — not to mention earning recognition on the Forbes “30 Under 30” list! Listen now to hear the dynamic duo sit down with host Greg…

Koozie Group Enhances Order Tracker and Uses Secure Short Links in Order-Update Emails

In its continued effort to provide world-class customer service, Koozie Group, Clearwater, FL, has rolled out a clarification enhancement to its Koozie Group Tracker, a distributor’s one-stop shop location for all order-related information. Customers can now see all clarifications in one place and are presented with a more intuitive way to answer clarification questions. Additionally,…

The Future Is Now: Harnessing the Power of Tech for Your Promos

We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.

The Image Group Strengthens Leadership Team with Key Appointments in Toledo and Richmond

The Image Group, Holland, Ohio, announced the addition of Rick Low as division director, Richmond; and Chuck Rounds as vice president of business development. Both accomplished professionals will join the executive management team, contributing to the development and implementation of the company’s long-term growth strategies. Rick Low, CPIM, brings decades of active involvement in the…

The Latest In Fast-Casual Merch: Sweetgreen Salad Mouse Pads and More Streetwear Style

The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…

How to Master SEO Marketing for Maximum Reach

Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…