The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
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Liquid Death Collaborated with Travis Barker on a Branded Enema Kit
Liquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
How to Master SEO Marketing for Maximum Reach
Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
Proforma CEO Vera Muzzillo Named Tampa Bay Technology Business Woman of the Year
Proforma celebrated the recognition of its CEO, Vera Muzzillo, as the Tampa Bay Technology Business Woman of the Year by Tampa Bay Business & Wealth Magazine (TBBW).
Orbus Exhibit and Display Group Announces Loss of Founder Simon Perutz
Orbus Exhibit & Display Group, Woodridge, IL, announced the sudden death of founder Simon Perutz, Simon died suddenly while in England with his wife, Kim, on April 19, 2023, at the age of 64.
Lululemon’s New Plant-Based Nylon T-shirt Is Eco-Conscious Athleisure’s Next Step
Lululemon just announced a new T-shirt line made from plant-based nylon as part of a partnership with sustainable materials firm Genomatica. Rather than sourcing nylon from fossil fuels, it uses microorganisms and fermentation, hitting another milestone in sustainable apparel.
Ennis Inc. Reports Results for 4th Quarter and Year Ended Feb. 28, 2023
Ennis Inc., Midlothian, Texas, reported financial results for the quarter and fiscal year ended February 28, 2023. The company’s revenues for the fourth quarter ended Feb. 28, 2023 were $102.7 million compared to $99.7 million for the same quarter last year, an increase of 3%. The increase was attributable to $1.4 million in revenues from…
Sports Branding Lessons from the Orioles’ ‘Homer Hose’
The Baltimore Orioles have started celebrating home runs by drinking water out of the “Homer Hose,” which is basically a beer bong but they can’t call it that. It’s fast becoming a fan favorite, and presents all sorts of branding opportunities.
Nebraska’s Awesome New T-shirt Cannon Is Just One Part of the Game Day Branding Puzzle
The University of Nebraska has raised the T-shirt cannon bar, with a new branded T-shirt cannon that reportedly launches 114 T-shirts in under 10 seconds. It’s impressive on its own, but it’s part of a greater branding experience.
VisionUSA and Ball Corporation Partner to Bring Branded Ball Aluminum Cup to Promotional Product Space
With summer just around the corner, VisionUSA has announced its latest partnership with Ball Corporation, the world’s largest manufacturer of aluminum packaging and supplier innovative and sustainable drinkware solutions. As part of this collaboration, VisionUSA will be adding the infinitely recyclable Ball Aluminum Cup to its list of brands, offering event-goers a premium, sustainable, and…