Charles River Apparel Becomes Sponsor of Meals on Wheels America

Charles River Apparel launched its newest giveback program in collaboration with Meals on Wheels America — pledging to donate a minimum of $25,000 by the end of 2023. Titled “Quilting Communities Together,” the fundraiser donates 3% of net sales from the Franconia Collection to support Meals on Wheels America.

Netflix Continues Co-branding Push with Lacoste Apparel Line

Netflix is taking the famous Lacoste crocodile and putting it through the filter of various Netflix shows, like turning it into the Demogorgon monster from “Stranger Things,” dressing it up in period-appropriate garb from “Bridgerton,” or putting it on “Sex Education” protagonist Otis’ bike.

Lessons from Carvel’s Co-Branded Westward Expansion

Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.

14 West Hires Michael Snyder as Vice President of Sales

14 West, a branded merchandise and apparel firm that recently expanded into the trade show exhibit and retail displays manufacturing business headquartered in Waukesha, WI, announced the appointment of Michael Snyder as its new vice president of sales. Snyder brings extensive knowledge and experience in custom apparel design and sourcing to the 14 West team.…