We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…
Everyone is always thinking “BIG.” Maybe it’s scoring a global customer account or taking your business to a national audience for next level sales growth. But sometimes going big isn’t about how physically big something is, but rather how small and unique the targets are that brings home the right fit for your business model’s…
Going the extra mile for your customers covers a lot of areas. As a promotional products distributor, it starts at the beginning with building relationships, understanding your customers needs, and ensuring their orders are taken care of. But this doesn’t end once the order is placed. Click to read more.
Last year it was a bowling alley. This year it’s a golf course. Michelob Ultra’s star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.
Red Bull has become one of the biggest names in auto racing, having captured this year’s Constructor’s Championship under two-time world champion driver Max Verstappen. It’s a good time to be a fan of Red Bull Racing, and the team is letting fans have a big part in the design of the car next year…
Ask the Accountant… Question: I want to keep notes in QuickBooks Premier. How do I do that? Answer: For Customers, you can go to Customers > Customer Center. Highlight a customer, and you will see the transactions related to that customer – estimate, sales order, invoice. Click on one of these, and there will be…
AAA Innovations, Norwood, New Jersey, announced that Debra Amato has joined the team as a regional sales manager. In her new role, Amato is responsible for sales revenue in North Carolina; Washington, D.C.; Maryland; Virginia; and Michigan. Amato joins the team from Brooklyn, New York, and brings with her…
As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So, when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for a while. We find they can be useful in writing short-form content for…
The Ollyball is an inflatable ball that’s designed for the one thing Mom always told you not to do: play ball in the house. Listen in as inventor Joe Burke explains to Brendan how his invention earned Toy of the Year honors, and how he’s bringing the Ollyball into the promo space.