A direct mail campaign needs to do more than sell — it should inspire transformation. That’s where identity marketing comes into play.
Using Identity Marketing To Elevate Your Direct Mail Campaigns
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How To Enter Credit Card Charges on QuickBooks Online
Having trouble finding where to enter credit card charges? QuickBooks Online does make this hard to find.
The New Differentiators in Print
Printing industry leaders are being tested like never before. Between economic uncertainty, changing buyer habits, labor shortages, and fast-moving tech, the old playbook just doesn’t cut it anymore.
California Becomes First State To Sue President Donald Trump Over Tariffs
The Golden State’s complaint makes claims similar to other recent lawsuits against the levies – namely, that the president lacks the legal authority to enact his sweeping import duties.
Branding Together: The State of Sustainability in Print & Promo
Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.
Tariffs Prompt Promo Suppliers To Pause China Imports, Stoking COVID-Era Supply Chain Fears
The 145% levy rates on China have companies in the merch space halting orders and shipments from that country – and worrying about inventory shortages and importing upheaval.
How the Print Industry Is Reacting to Tariffs
Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.
Ennis Inc. Acquires Northeast Envelope
The Midlothian, TX, print firm’s acquisition, its first in nearly a year, enhances its presence in the eastern U.S.
Convergence Corner: Turning Roadblocks Into Creative Revelations
Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.
Koozie Group & Garyline To Combine Under Same Private Equity Ownership
Mill Point Capital LLC, a New York City-based PE firm, has acquired Koozie Group. The firm already had Garyline in its portfolio.