The decorating technique can add more dimension and depth than typical embroidered logos.
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
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Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July 17, and Roland DGA has released several new printers.
Explore ASI Research’s Full Set of 2025 End-Buyer Data
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Industry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Key Vertical Trends for 2025
Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.
Smell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Hot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.