Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.
According to a recent In-plant Impressions’ report, “Trends and Services in the In-plant Industry (2024),” 90% of in-plants are providing their customers with…
Transportation agencies across the United States are using swag to up brand awareness and convey community pride
Watch this week’s Short Attention Span Sales Tip here. Good morning! “How often should I follow up with a prospect?” Now there is a popular question. Here’s my answer: One January a few years ago now, my wife and I visited a car dealership. We chatted with 2 salespeople (it was a slow foot traffic…
A con artist was brazen enough to get on a phone call with the promotional products distributor he was trying to scheme out of more than $60,000 worth of reusable water bottles.
The deal expands the Counselor Top 40 supplier’s current premium brand offering by adding the Samsonite-owned bag brand.
The deal between the two food gift suppliers marks Maple Ridge’s first acquisition during its nearly half-century of business.
Nineties fashion, mission-driven companies and product innovations all shined at the show. A look at product trends and popular decoration techniques from the ASI Show in Chicago.
Small-business expert and entrepreneur Ramon Ray gave a high-energy keynote to an enthusiastic crowd with tips to foster connections with clients.