ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.
Promo Insiders: 7 Bold Predictions for 2026
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Mexico Imposes Tariffs on China To Curb ‘Back Door’ to U.S. Market
The levies, which went into effect in early January and apply to 1,400 products, come six months before a pivotal review of the USMCA trade deal.
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.
2026 Direct Mail Design Strategy
Strong direct mail design isn’t about decoration. It’s about clarity, intent and guiding the reader toward action.
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
The Counselor Top 40 supplier is starting the year by growing its product line into new categories, including banners, runners and lanyards.
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
Why Cold Storage Labels Fail & How To Fix It
Cold storage labels offer something most resale products don’t: recurring revenue from customers who desperately need a problem solved.
Reimagining Print’s Role: Richard Askam on Industry Challenges, Creativity & Future Visions
Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global printing industry.
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling revealed that more than 90% of distributors are self-projecting increased sales in 2026 versus 2025.
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift the supplier-distributor relationship from a transaction to a true business partnership.