More than a Buzzword: How to Cut Through Self-Care’s Marketing Noise

When you hear the phrase “self-care,” what comes to mind? Maybe it’s sipping a piping cup of tea with a good book as the aroma of lavender fills the space around you. Or maybe it’s just one extra task you’re supposed to fit into an already busy schedule that includes work deadlines, meal prep and…

Proforma Continues to Grow its E-Commerce Certification Program

Proforma, Cleveland, continues to see exponential growth of its in-house e-commerce training program, with almost 5,000 unique enrollments in the training classes it provides. “We are so pleased to see so many getting value out of the unique, in-depth training and certification program that we offer to all members of the Proforma family,” said Brian…

Continuous Forms: A Hidden Pocket of Profitable Business

Ask most distributors where they are focusing their print selling efforts and you’ll discover that business forms aren’t on their radar. Continuous forms, in particular, are not just low on the list — for most, they aren’t on the list at all. Distributors are building their print product and service portfolios around everything from commercial…

And the Award Goes to: Helping Your Customers Drive Sales with End-of-Year Recognition Awards

For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months. If you plan, and educate your customers about…

PromoStandards Announces Hack-A-Thon Winning Teams

Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…

Why Experiential Food Gift Giving Should Be On Your Radar

To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors…

One a Day to Win the Day

Recently I’m noticing a trend when I chat with folks in our industry. In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting. Lately what I am hearing is lots of excuses for not doing any business…