2022 Top Distributors: How HALO’s Rebrand Helped them Top Their Huge 2021

As part of Print+Promo Marketing’s 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they’ve kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company’s rebrand, and how it’s contributed to their…

A Little Something Extra: How to Add Value to Your Promo Orders

“Upselling” is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins.

Proforma Recognizes Outstanding Suppliers at Annual Convention and Family Reunion

Proforma, Cleveland, recently recognized key supplier partners at the Annual Convention and Family Reunion for their enhanced levels of innovation, sustainability, quality, social conscience and service. Supplier partnerships are key to the success of the Proforma network. These awards were created to reward suppliers whose values align with the core values found within the Proforma…

Be Unreasonable

When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals. I know some will cling to the S.M.A.R.T. goal process, meaning goals should be specific, measurable, achievable, relevant and time-bound. I agree with all of these except “achievable.” When we…