From now through December, your clients receive catalogs from Harry & David, Mrs. Fields, and all the other giant food gift companies almost daily. As a result of their huge budgets and massive marketing efforts, these mail-order and internet companies sell about 10 times more food gifts to US businesses each year than the entire…
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2022 Top Distributors: How HALO’s Rebrand Helped them Top Their Huge 2021
As part of Print+Promo Marketing’s 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they’ve kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company’s rebrand, and how it’s contributed to their…
PRINTING United Expo Introduces Immersive Apparel Zone and Educational Future State Theater Experiences
PRINTING United Expo, taking place Oct. 19-21, 2022, at the Las Vegas Convention Center, today announces experiential areas located on the trade show floor dedicated to garment decorators the world over.
A Little Something Extra: How to Add Value to Your Promo Orders
“Upselling” is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins.
Proforma Recognizes Outstanding Suppliers at Annual Convention and Family Reunion
Proforma, Cleveland, recently recognized key supplier partners at the Annual Convention and Family Reunion for their enhanced levels of innovation, sustainability, quality, social conscience and service. Supplier partnerships are key to the success of the Proforma network. These awards were created to reward suppliers whose values align with the core values found within the Proforma…
2022 Top Distributors: Stats, Trends and Analysis
The 2022 Top Distributors list is here. With it comes analysis on the highest-selling and fastest-growing companies, the most popular sales verticals and more.
Queen Elizabeth II Merchandise Is Flying Off the Shelves. King Charles Products? Not So Much
As mourners line up for miles to see Queen Elizabeth II’s coffin, merchandise sellers in London have been cashing in on demand for souvenirs. While everything related to the queen has been popular, shops say demand for King Charles III merchandise is almost nonexistent.
Simply Gifts
Gifting season is upon us, and here at SnugZ® we have been hard at work putting together a collection of items anyone would be thrilled to receive. This year there is more to the SnugZ USA® Simply Gifts Lookbook than ever before. We’ve added tons of new items, including favorites from Sweda®, like Basecamp® drinkware,…
Preparing for Year-End Orders With Open Communication
It might feel intimidating trying to prepare for the unknown, but if you continue to work closely with both suppliers and customers, the chances of finding yourself in a hole are significantly reduced. And while we might be unsure of the future, there are a few partners out there, like Delta Apparel, who are at the ready to help.
Be Unreasonable
When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals. I know some will cling to the S.M.A.R.T. goal process, meaning goals should be specific, measurable, achievable, relevant and time-bound. I agree with all of these except “achievable.” When we…