The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…
Ask the Accountant: Question: Is there a way to see what a sales order is for in an open sales order list in QuickBooks? Answer: It can be frustrating to look at a list of open sales orders by Customer and not know which order is for which product. There is a workaround for that.…
When you hear the term “commercial printer” a few things probably immediately spring to mind if you’ve been in this industry for any amount of time. Those things probably include offset presses, applications like product brochures or direct mail, or long runs that can stretch into the hundreds of thousands of pieces. And while all…
The Sourcing Group has acquired Drew & Rogers, a Fairfield, NJ-based firm that specializes in print, packaging and merch solutions.
Howard Cubberly is leaving the role of global general manager for Goldstar and departing the company, and Heather Smartt is taking over as global head of the firm.
Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…
The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucket – and takes things even further.
The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…
SanMar said the soon-to-expire African Growth and Opportunity Act enables a production chain for domestic apparel providers that supports jobs in the U.S. while helping bring people abroad out of poverty.
printIQ has announced the release of the 48th version of its cloud-based print management program, designed for print professionals across the industry in wide format, apparel, labels, packaging, commercial print and more. The company said in a press statemen that the latest update was influenced by customer feedback and industry requests. The updated version includes…