Stran, Quincy, Mass., announced the completion of its acquisition of the assets and business of Trend Brand Solutions under its previously announced asset purchase agreement. As contemplated under the agreement, Stran also announced that Michael Krauser, CEO of Trend, has become regional vice president of Stran, where he will lead the company’s Texas region operations.…
Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they’re known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
Fanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
alphabroder | Prime Line, Trevose, Pa., announced the nomination of its president and CEO, Dan Pantano, as a candidate for PPAI’s incoming board of directors, due to serve from January 2023 until 2027. With his team, Pantano, has built a world-class sales and marketing organization, providing the support and guidance to put alphabroder into the…
Burger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto’s performance during the MTV VMA’s. During her performance of “It’s Givin’,” Latto was seen wearing the crown, which included the BK logo and Latto’s 777 logos with crystal embellishments.
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It might not seem like it, but late summer is the perfect time to offer your customers cool weather gear. Need some help getting ahead? Here are some tips and expert insight from Delta Apparel on how to get ready for winter.
If schools are on your client list, now is the time start marketing for the 2023-24 school year. Do your homework, and you could have a lucrative year, as unforms are getting more and more popular for both public and private schools, especially in grades K-8. Uniforms promote school pride, and research shows that students…
Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it’s a good look at what end-users will want this year.