In the internet age, everything happens quickly and customers never seem to have enough attention to spare. Stories go viral in minutes, videos receive millions of views within hours, and social media distributes more posts than you can possibly read in a day. So how can you help your clients stand out from the competition?…
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Michelob Ultra Creates ‘Serena Pack’ With 24 Specially Labeled Cans in Shoebox-Looking Case
To celebrate Serena Williams’ “evolution away from tennis,” as she put it, Michelob Ultra created a limited edition 24-pack. It comes in a special-edition box that looks a lot more like a box for sneakers than for beer, and each can features a photo of Williams from one of her major victories.
PM Video Interview: Koozie Group’s Backpack Filling Event for United Way
Trisha Joyce, employee communications and engagement manager for Koozie Group, speaks with Brendan about the two company events that included filling backpacks full of back-to-school items for United Way chapters in Florida and Minnesota.
Champion Reflects on 80 Years of the Hoodie with ‘Be Your Own’ Campaign
The hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the “Be Your Own” campaign, which celebrates Champion’s original hoodie design from more…
Disrupting the Status Quo & Building a Proven Business Model
Steve Schulze started Nekter Juice Bar out of a desire to live a healthy lifestyle. His passion quickly turned into a business opportunity that has grown from one store location to more than 200 locations and more than $100 million in sales. Tune in to hear more about overcoming failures, valuable advice about franchising and…
What If?
Do you ever ask yourself, “what if?” What if you reached out to a new prospect? What if you reached out to a former customer? What if you dreamed bigger and reached higher? What if? Life and business is full of “what if” questions. “What if” questions are unlimited. “What if” answers are far more limited…
New Client Opportunities: Beverage Branding and Pet Products
There are so many fast-growing markets that promotional products distributors can take advantage of. Right now, one such market is the beverage industry.
Heinz Added Real Ketchup Stains to Branded Apparel ‘Drop’
Heinz took more than 150 pieces of vintage apparel and “decorated” them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.
QuickBooks Built-In Browser Replaces Internet Explorer
Ask the Accountant… Question: I got an email from QuickBooks saying that there would be some kind of security risk because of a browser issue. What does that mean? Answer: Microsoft Internet Explorer 11 has been the default browser for QuickBooks Desktop. Microsoft stopped its support of Internet Explorer on June 15, 2022, and QB…
Disney Is Planning an In-App Merchandise Feature for Disney+
Disney is creating more ways for fans to buy branded merchandise by integrating an in-app commerce option into the Disney+ app. Other apps and services, such as Amazon Music, Spotify, YouTube, Instagram and Twitter, have made in-app purchasing possible, so it was inevitable that such a big commercial entity like Disney would get around to…