This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.
Best in Branding: The Brands Who Won Halloween & Why It Matters
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Fed Cuts Rates for Second Time This Year, but Says a Third Cut in December Isn’t Guaranteed
The cut comes a little over a month after it lowered interest rates by 0.25 percentage points for the first time in 2025.
Promo Insiders: Reflections From PRINTING United Expo 2025
ASI Media editors share the biggest trends and takeaways from the show.
Don’t Stop Believing: Breaking the Growth Ceiling
Print business leaders often think the biggest challenges are talent, technology, or market conditions. Not dismissing these at all, but one that is often overlooked is internal, the belief that we’re already doing all we can.
Executive Perspectives: Shawn LaFave on the Power of Education
The president and chief branding consultant of North Georgia Promotions has embraced best practices to maximize business and focuses on solutions that offer clear value.
PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando
Across more than 1 million square feet of exhibition space and countless education sessions, here are the main takeaways from the annual trade show.
PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades
Advancements in direct-to-film, on-demand production and UV printing were among the solutions touted by equipment makers.
Theresa Hegel & Gabby Houck Talk About the Converging Worlds of Print & Promo
Theresa Hegel, executive editor of special projects and sustainability for ASI, sat down with Gabby Houck, associate content editor for PRINTING United Alliance’s Printing and Packaging group, to discuss the convergence of print and promo, specifically in the wide-format segment.
Someone’s Calling Your Customer Right Now
Someone will call your client. Make sure they don’t stand a chance.
PRINTING United Expo: Hard Goods Trends & Conversations From the Show Floor
What promo suppliers were showing print buyers and sellers from the promotional products world.