What’s the next big thing you’re working on as the CEO of your business? Is it an offensive move or a defensive one? Or is it both?
Offense, Defense & the Power of a Clearly Articulated Plan
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Future-Proof Your Apparel Decorating Business With a Strong Vendor Network
Supply chain disruptions can derail production, delay deadlines, and cost you clients. For apparel decorators, building a diverse vendor network is key to staying flexible, competitive, and resilient.
Hit Promo Hosts First CSR & Compliance Supplier Summit in China
The goal for the Counselor Top 40 supplier was to engage its manufacturing partners and factories around corporate social responsibility and ethical sourcing.
Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with promo campaigns.
Industry Leaders Share Product Trends & Insights at Vernon’s Brand Expo
The Counselor Top 40 distributor hosted the event in Des Moines, IA, after a seven-year hiatus.
Editor’s Picks: Comforting Coffee & Travel Mugs
A quality coffee mug will ensure your client’s brand is one of the first things consumers interact with in the morning.
ASI Media 2025 State & Regional Sales Report
No matter which part of the country you live, there are opportunities all around.
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, quirky promo collaborations that stand out from the crowd.
This Week’s New Suppliers: Hot New Promo
Discover creative products from new ASI suppliers.
From the Ashes: Two Years After the Lahaina Wildfire, Maui Promo Pros Are Still Rebuilding Their Careers & Lives
The Lahaina wildfire burned homes, shattered careers and took lives. Two years later, with their world forever changed, print and promo pros on Maui are holding on to hope as they piece everything back together.