New York Gov. Kathy Hochul yesterday signed legislation that will impact the way alcohol brands, bars, and related establishments can promote themselves within the state. The package of legislation allows alcoholic beverages to be sold on every day of the week, and allows liquor and wine stores to expand their Sunday hours from 10 a.m.…
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Warehouse Third-Rack Solution
As a distributor, you are looking to be a problem-solver for your clients. If you can come up with a solution, you become the hero and deepen your relationship with the account. Since we know that a 5% increase in customer retention can lead to 25% to 95% increase in profitability (Bain & Co.), these…
Phillies Slugger Nick Castellanos’ Son Is Designing Another T-shirt for Charity
Phillies right fielder Nick Castellanos’ son, Liam, designed a T-shirt for charity while his dad was playing for the Cincinnati Reds. Now that he’s in Philly and making history in the playoffs, the younger Castellanos is literally going back to the drawing board for another line of apparel.
Midnite Snax Becomes Certified Women’s Business Enterprise
Midnite Snax, Bethpage, NY, announced that it is now certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council(WBENC).
Manchester United Printed Xbox Game Pass Codes on Hot Dog Buns
One Reddit user posted a picture of the hot dog he got at a Manchester United soccer game, which came with a redeemable code for Xbox Game Pass printed right on the bun.
Koozie Group and IMAGEN Brands to Combine Under One Brand Umbrella
Koozie Group, Clearwater, FL, announced today that it will fully combine the operations of IMAGEN Brands, which has been its sister company since Koozie acquired it in December 2020, under the Koozie Group name and brand. The two businesses have operated separately as standalone businesses since the acquisition, but this would bring IMAGEN Brands fully…
HPG Announces New Roles for Alex Symms and Nick Lateur
HPG, Braintree, MA., announced that Alex Symms will expand his director of sales role to cover all three of HPG’s West Coast brands: Evans, Handstands, and Origaudio. The move allows Nick Lateur to move into a new role: brand director of HPG. Symms has been a sales leader in the promotional products industry for more…
Client Retention and Acquisition: A Parallel Path
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many company owners, you’ve got an experienced group of sales folks who’ve been selling for years and have some great accounts. They undoubtedly have been with you for years and are great people. They provide the service your clients expect and that has helped to build your company to what it is today. Your frustration though…
Experience is NOT the Best Teacher
We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
A Vist to Philadelphia’s ‘Rocky’ Store at the Philadelphia Museum of Art
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.