If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
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Shipping Updates: Ocean Shipping Reform Act Passes Senate, Container Rates Decrease 12% in March
The Senate unanimously passed the Ocean Shipping Reform Act (OSRA) last week, paving the way for changes regarding shipping costs and associated fees. Also, various market factors have led to decreasing ocean freight prices and lead times. Notably, container shipping costs fell by about 12% in March of this year…
Maple Ridge Farms Supports Ukraine Relief Efforts
Maple Ridge Farms, Mosinee, Wisconsin, has pledged to support CARE’s Ukraine Crisis Fund by donating 10% of its sales through April 30, 2022. CARE’s Ukraine Crisis Fund aims at reaching 4 million people with immediate emergency assistance, prioritizing innocent families, women and girls, and the elderly…
Moe’s Southwest Grill Created a Fully Branded Hotel Suite in Miami
Moe’s Southwest Grill created a fully branded hotel in Miami, where customers can celebrate a new menu item while they eat, sleep and breathe the Moe’s brand across four weekends in May. All of the amenities are branded in the Moe’s style in some way or another, whether explicitly with logos or just playing into the color scheme…
PromoPlacement Adds Erika Ruehlman to Leadership Team
PromoPlacement Recruiting announced that Erika Ruehlman is joining the firm as vice president of talent and strategy. Ruehlman started her promo career filing catalogs at a family-owned distributorship. She went on to work for staffing and recruiting firms before going on to key talent acquisition positions with top 40 promo distributorships…
Is the Word ‘Distributor’ Outdated? Should the Industry Change It? Sandra Kelley of Prestige Promotions Joins to Discuss
Is the word “distributor” outdated? Does it need to be updated to better reflect the changing nature of the job and the capabilities of modern distributor companies? Is it necessary to make a change? Is it even possible? Sandra Kelley of Prestige Promotions joined the show to discuss the topic, originally proposed by PPAI President Dale Denham in a recent article…
S&S Activewear Acquires TSF Sportswear
S&S Activewear, Bolingbrook, Ill., announced today that it has acquired TSF Sportswear. By acquiring TSF, S&S gains greater access to markets in the Southern U.S., while TSF’s customers can now select from S&S’s more than 100 brand offerings and benefit from a greater depth of inventory driven by S&S’s nationwide network…
4 Things We Learned From Pro Golfers’ Shopping Habits at the Masters Merch Store
Branded merchandise from The Masters is some of the most exclusive in golf, considering you can buy it only at Augusta National. And, as it turns out, even pro golfers do a bit of shopping while they’re at the tournament. So, what are the top talents in golf looking for in their golf merchandise?…
3 Ideas to Celebrate National Pet Month
When it comes to pets, most owners will stop at nothing to care for, pamper and love on their animal companions. From cats to dogs and even reptiles, pets are often important members of the family. As the weather warms and National Pet Month (May) approaches, it’s time to step up promotion campaigns that utilize pet bandanna triangles…
Infographic: Are Promo Supply Chain Problems Getting Better or Worse?
As part of our 2022 State of the Industry report, we asked seven print and promo suppliers specializing in different product categories for their thoughts on four critical supply chain issues: shipping time, product availability, product pricing and labor. We condensed this information into an infographic to help visualize the current state of the industry supply chain…