A new logo launched this week as part of what the distributor says will be a “summer full of updates to our visual branding and brand voice.”
Stran & Company Debuts Rebrand
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Burger Golf Clubs, Floating Crackers and More: Early Summer’s Standout Promos
From golfing with a burger to chilling on a Cheez-It, retail brands are getting extra-creative with promo.
NY Packaging Reduction Bill Passes Senate, But Misses Assembly Deadline
The bill would have established an extended producer responsibility system, banned certain chemicals in packaging and set recycled-material thresholds for goods made or sold in the state.
BDA Acquires England-Based Sports-Merchandise Firm
BDA announced that it has completed the purchase of The Great Branding Company, a sports-merchandise provider headquartered in the United Kingdom
Koozie Group Invited the TikTok User Responsible for Viral Pen Video to Tour Headquarters
After giving the supplier some major attention on TikTok, Koozie Group invited Sam Hart for a tour that included a crash course in pen design and custom gifts.
Baseball in England? New Era Attempts Bipartisanship Across Rivalries
Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.
PCNA Adds OXO to Brand-Name Offerings
PCNA is cooking up something new. The Top 40 supplier now offers select items from kitchenware brand OXO to distributors across the U.S. and Canada. Among…
The Case for Rolling Back Postage Prices for Catalogs and Direct Mail
The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…
Can I See Open Sales Order Lists in QuickBooks?
Ask the Accountant: Question: Is there a way to see what a sales order is for in an open sales order list in QuickBooks? Answer: It can be frustrating to look at a list of open sales orders by Customer and not know which order is for which product. There is a workaround for that.…
Navigating Growth Opportunities to Complement Commercial Print
When you hear the term “commercial printer” a few things probably immediately spring to mind if you’ve been in this industry for any amount of time. Those things probably include offset presses, applications like product brochures or direct mail, or long runs that can stretch into the hundreds of thousands of pieces. And while all…