Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
End-Buyer Research: Tech
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The Ultimate Guide To Setting Direct Mail Goals That Work
Before launching your next campaign, take the time to define your objectives. Setting the right goals is crucial — without them, your campaign is just a shot in the dark.
Houston-Based Contract Decorator Acquires Cut-and-Sew Facility
Texas Art Embroidery/4EZtees.com has acquired B-Bad Sportswear, which has a 40-year history in the sportswear, cheer and dance uniform space.
How Do I Price My Hard Goods?
If you’re considering adding branded hard goods to your promo offerings, here are some tips for effective decoration pricing.
What Do You Need To Set Up an LLC?
An Employer Identification Number could be a more secure choice than your Social Security Number when setting up an LLC.
More Than 900 Industry Members Attend ASI Media Webinar on Tariffs
In the highly anticipated session, Tim Andrews, president and CEO of ASI, and Chris Ruvo, executive editor of news and content strategy for ASI Media, discussed the recent tariffs implemented by the Trump administration and what they could mean for promo.
Online Storefronts: From Bottlenecks to Benefits
There are a few common mistakes print service providers make when it comes to deploying and managing an online storefront. Here are a few tips to avoid those mistakes.
PRO Act Bill That Could Upend Independent Contractor Classifications in Promo Is Reintroduced
The bill’s a long shot to become law though and its reemergence comes at a time when enforcement of more stringent Labor Department rules on independent contractors introduced last year appears to be in doubt.
Convergence Corner: How Domonique Downing’s Background in Science Fuels Her Print & Promo Career
With a PhD in chemistry and a past working for Coca-Cola, Downing relies on the scientific method to troubleshoot problems and drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.
Decorating Roundup: Koozie Group Adds Canon Inkjet Printers
Also, Inkcups is offering Nano Pin Curing technology for its Helix UV printers, and Stahls’ announced its 2025 heat printing scholarship program.