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Cap America Hires Tim Nixon as Sporting Goods National Sales Manager

Cap America Inc., Fredericktown, Missouri, announced that Tim Nixon has been hired as national sales manager for its sporting goods division. Nixon will be responsible for establishing, maintaining and growing sales within the company’s newest division. He will manage sales territories with 30 independent representatives…

Balenciaga Joins Reusable Drinkware Trend With $85 Branded Coffee Cup

Balenciaga, one of the most coveted luxury brands in the world, just released a reusable porcelain travel cup. The cup, part of Balenciaga’s new Objects line of products, is thermal double-wall insulated and available in two colors (white and black). To add to the appeal, Balenciaga branded the cups with a city name under the logo…

Alex Morin Joins Kustom Promos’ Growing Sales Team

Kustom Promos recently announced that Alex Morin has joined the company’s growing sales team. Morin has over 20 years of experience spotting hits and helping distributors create one-of-a-kind products for clients. Kustom Promos creates eco-friendly notebooks and custom-made pens no one has seen before…

Ohio State Basketball Team Creates Branded Merchandise Line With Profits Going Directly to Players

Now that NCAA’s name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch “The Players Edition” T-shirts and hoodies, with profits split evenly among the players…

Your Big Mac Moment: The Comfort of Safety Versus the Promise of the Unknown

Bill Petrie

Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…

Spector & Co. Appoints Samantha Kates as Company’s First Chief Sales Officer

Spector & Co., Montreal, added Samantha Kates to its leadership team. Kates will lead the growing North American sales team. As a 20-plus-year veteran, Kates has made indelible contributions to the sales success of some of the most notable brands in the industry. She was most recently vice president of sales at commonsku…