Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts…
Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you’re wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together…
Manchester City, a club that grew from lower-league irrelevance to one of the biggest soccer clubs in the world, is trying to eradicate “plastics” (i.e., frontrunning fans) from the club as well as the environment through a partnership with Heineken that involves two life-sized statues of literal plastic fans made from recycled plastic waste outside Etihad Stadium…
I am always amazed when I realize that every great man-made creation started with only an idea. Just an idea. The iPhone was just an idea at one time. Amazon.com was just an idea at one time. You get the point. But do you get that there is no limit to the size of ideas? There’s no limit to the size of your ideas for your business or your life…
Target Marketing Group announced last week that the company has appointed Rob Ross as chief operating officer. He will assume day-to-day leadership of the company. John Leahy, president and founder of Target Marketing Group, will continue to serve as CEO. Before joining TMG, Ross spent two years at HALO in a senior management role as president of HALO Detroit…
Using the photo mode in games like “Assassin’s Creed Valhalla,” players can capture moments and then use Ubisoft’s partnership with Zakeke to add them to items like T-shirts, hoodies, mugs, phone cases and more. And like every social media platform these days, there are editing capabilities like filters, sizing tools and more…
We all know the “Got Milk” campaign by now. We’ve seen countless posters of sports and pop culture heroes with milk mustaches. To adapt to the times, the Milk Processor Education Program is adding NFTs to the campaign as a way to attract modern-day consumers, and using printed products to deliver them…
Overture Promotions announced that Tej Shah, vice president of e-commerce and marketing, is stepping into a new role as head of global sales and marketing. He will work with Overture’s sales teams to grow business, and will be responsible for new business development and brand awareness…
AIA Corporation recently welcomed seven distributors to its owner community: AB Swag, Champagne Branding LLC, Gerbo Designs, Imprint Logo LLC, K.W.A Group Branding, Stitched Expressions LLC and Tropical Promotions. Owners joining AIA this quarter will bring nearly $6 million in projected total contract sales to AIA…
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…