2021 Wrap-Up: Our Most-Read Stories of the Year

In all our years covering the promotional products industry, this might be the most eventful year we’ve experienced. With so many big stories, it’s easy to forget about some of the things we published in 2021. So, in case you need a refresher like we do, here are the 10 most-read Promo Marketing stories from 2021…

Mark Gammon Promoted to CEO of Cap America

Cap America, Fredericktown, Missouri, announced that Mark Gammon, currently the company’s president and chief operating officer, has been appointed to CEO. Gammon will assume the new role on Jan. 1, 2022, the start of the company’s new fiscal year. Gammon succeeds founder and current CEO Phil Page…

BAMKO Closes Dec. 10 for Global Mental Health Day

BAMKO, Los Angeles, announced this week that it will close its global operations today, Dec. 10, for a company-wide mental health day. “BAMKO’s Global Mental Health Day came about as a direct response to feedback we received from our team,” said Stephanie Bass, director of global human resources for BAMKO…

Pantone Announces 2022 Color of the Year: Very Peri

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says “displays a carefree confidence and a daring curiosity that animates our creative spirit.” The Pantone Color of the Year is a hue that the Pantone Color Institute believes encapsulates the general theme or feeling of society going into the year…

How to Market Without Facebook (and Why You Should Be Thinking About It Now)

For all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…