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If we hadn’t already gotten our college degrees, we’d be applying to Reese’s new “university.” Reese’s University isn’t a real college per se, but the brand is launching an online “bookstore” for “students” to buy merchandise for the Fighting Cuppies. Even better, by requiring “applications,” Reese’s can use the campaign to build audience for future digital marketing efforts…
Tekweld, Hauppauge, New York, announced that it has hired David Heldt as marketing director. Heldt previously served as marketing manager at Super Enterprises, a Northeast distributor of Marvin windows and doors. Heldt joined Tekweld on Nov. 1, and brings 26 years of marketing experience in distributor and buying group business models…
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
A24 is proving once again that one man’s outdated promotional movie merchandise is another man’s promotional movie treasure. After the trendy movie distribution company held a successful series of auctions, selling a huge swath of movie promos across multiple decades, A24 is again selling a collection of vintage movie gear…
RBO PrintLogistix has tapped Michael Turner as its new vice president of information technology. The former director of IT at DataSource Inc. and solutions architect for Banner Solutions stepped into his new role as vice president of information technology in March 2021. Turner holds licenses and certifications in multiple areas, including…
The latest in Elon Musks’s string of out-there promotional items is the Cyberwhistle, a real whistle made to look like the pixelated Cybertruck and designed for customers to “blow the whistle on Tesla.” It cost $50 and has already sold out. And it’s maybe a dig at Apple’s recent $19 branded microfiber cloth? Who knows?…
Gildan Activewear, Montreal, released its Q3 financial results last month, showing record third-quarter sales of $802 million (up 33% over last year), record GAAP diluted EPS of $0.95 (up 167% over 2020) and record third-quarter free cash flow of $232 million. Strong gross margin expansion drove operating margin of 25.1%, and…
Fire and EMS departments in multiple states are warning people that T-shirt text message campaigns claiming to raise money for the departments have no affiliation, and are likely a scam. Departments in Connecticut, New York and Wisconsin have reported the scams…