Delta Apparel Reports 2021 Q4 and Full-Year Results, Net Sales Up 14.6%

Delta Apparel, Greenville, South Carolina, last week announced financial results for its 2021 fiscal fourth quarter and full year ended October 2, 2021. For the full year, Delta’s net sales were $436.8 million, up 14.6% from $381 million in the prior fiscal year. Net sales in the Delta Group and Salt Life Group segments increased 12.5% and 33.9%, respectively…

Our 5 Favorite Promotional Products of the Week: (Sort Of) Thanksgiving Edition!

Aside from, you know, giving thanks, Thanksgiving is about two things: food and sports. So we’re celebrating with a Thanksgiving-week edition of the Fave 5 featuring five items that fit into one of those two categories, including Pizza Hut holiday merch and the Cleveland Guardians’ new gear. Thanks for reading and have a great holiday!…

Hulu Merch Store Launches With Holiday Sweaters, Branded Apparel

Move over, Netflix. As of last week, you can now purchase branded clothing, headwear, posters, coffee mugs and more from Hulu. Launched on Nov. 15, the new online store, called Shop Hulu, features merchandise for all your favorite shows provided by the streaming service. There will also be various holiday-themed gifts available…

Vans and USPS Team Up for Branded Apparel and Footwear Collection

In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles…

Proforma Talks Technology at University of Florida

Proforma recently presented an overview on technology in the promotional products world at the Career Showcase at the University of Florida. The presentation, led by Stan Maxwell, Proforma’s chief strategy officer, and Brian Roney, Proforma’s director of e-commerce, focused on promotional product industry trends and the importance of technology including…

Why Most Promo Businesses Fail to Hit Sales Targets

“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…

Recipe for Success: 4 Essential Ingredients to a Winning Sales Presentation

There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…