Heinz just launched “Tomato Blood,” a Halloween-themed ketchup featuring a special label with the horrifying new name. The bottles will be available in grocery stores and at an online store that has several Tomato Blood tie-in items available for purchase, including a costume kit. There’s also a fun social media component…
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Koozie Group Donates 100 Laptops to A New Direction for Women & Men Inc.
Koozie Group announced the donation of 100 Dell and HP laptop computers to A New Direction for Women and Men Inc., a well-established residential facility for drug and alcohol recovery. As part of its mission, A New Direction for Women and Men aims to provide a structured and nurturing environment in order to…
Broadway Theaters Are Using QR Codes to Let Patrons Buy Merchandise Right From Their Seats
A company called Creative Goods Merchandise developed a program that allows Broadway theatergoers to scan QR codes around the theater and place orders from their mobile devices. Once the show is over and the lights are back on, they can grab their merch on the way out…
Storm Creek Transitions All Products to Eco-Made
Storm Creek, Eagan, Minn., announced this week that it has successfully reached its goal to transition all of its products to eco-made. Through its sustainable sourcing practices, every product in production is now being made with recycled fabrics and insulation from post-consumer waste, such as plastic bottles and sustainable components, and/or is Bluesign or Oeko-Tex…
Industry Education and Networking: Opportunities to Grow and Connect
As we take a fresh look at traditional in-person events and experiences, participating in professional development sessions can certainly help maximize the ROI of both our time and money at events. In addition to the knowledge, the extra networking opportunities and connections can certainly make the events more worthwhile…
Port of Los Angeles to Begin 24-Hour Operating Schedule, Joining Long Beach
President Biden announced today that, after discussions with the White House, the Port of Los Angeles will begin operating on a 24-hour basis, hoping to alleviate some of the cargo backlog that has overwhelmed West Coast ports and put strain on U.S. industries. FedEx and UPS are also reportedly working toward 24-hour operations…
Geiger Hires Janice Gray and Tuan Huynh to Executive Team
Geiger announced that Janice Gray and Tuan Huynh have joined the company’s executive team as chief human resource officer and chief information officer, respectively. Gray has extensive experience as a strategic leader focused on talent acquisition, talent management and team development. Huynh has more than 20 years of experience leading…
Netflix Is Letting ‘Squid Game’ Fans Buy Customized Apparel Via Easy-to-Use Online Platform
“Squid Game” fans looking to celebrate Netflix’s morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What’s really interesting here, though, is the platform…
With 2021 Apparel Sales Expected to Surpass Pre-Pandemic Levels, It’s Baby Boomers Leading the Charge
As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019…
Our 5 Favorite Promotional Products of the Week: Hiking Journals, ’90s Comebacks and More
We’re always thinking about what kind of merch we’d release for the Promo Marketing Podcast. But we took a break from that to bring you this week’s collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of ’90s favorites reentering the branded merchandise game, and more…
