The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
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How to Increase Conversions on Your Distributor Website
Getting people to your distributor website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. But there are ways to increase the number of enquiries coming from your website from the traffic you are currently getting…
Pacific Emblem Co. Raises Money for Police and Fire Departments Through 9/11 Anniversary Patches
Pacific Emblem put its 9/11 20th anniversary police and fire patches into production, making them available online for those who want to collect a piece of history and help raise money for charities. They can be purchased by individuals and departments…
HALO Acquires Captive8 Promotions
HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions. “[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric…
Associated Premium Corporation Announces New Corporate Brand Identity
Associated Premium Corporation, Cincinnati, announced the launch of its new corporate brand identity, redesigned logo and updated website. Now known by the initials APC, these changes come at a time when the company is celebrating 40 years in business by evolving its service offerings and expanding its reach…
These Shirts Are Made With Mint Fibers to Keep You Cool
While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
Our 5 Favorite Promotional Products of the Week: Scrubs With Dark Humor, Bobblehead Pins and More
After yesterday’s story about Forward Madison FC’s QR code jerseys, we’ve been thinking a lot about sports jerseys. This week, our fave five roundup includes a new promo product from Uni Watch (the internet’s preeminent sports jersey website), some very punk rock blankets and more…
Fluid Branding’s Miles Lovegrove and Kyle Scott on ‘A Tree With Every Order,’ Reimagining Sustainability in Promo
Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…
Coors Light Releases Weighted Hoodie for Stressful Football Games
We say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
3 Real-World Applications for the Javalina Pen Series
An internet company created a branded website for a promotion called “Where has your pen been?” A local bank wanted to increase awareness of its low mortgage rates through a direct mailing. An insurance company was planning its annual sales meeting and needed a save-the-date item. Here’s how all three used the Javalina Pen…