After yesterday’s story about Forward Madison FC’s QR code jerseys, we’ve been thinking a lot about sports jerseys. This week, our fave five roundup includes a new promo product from Uni Watch (the internet’s preeminent sports jersey website), some very punk rock blankets and more…
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Fluid Branding’s Miles Lovegrove and Kyle Scott on ‘A Tree With Every Order,’ Reimagining Sustainability in Promo
Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…
Coors Light Releases Weighted Hoodie for Stressful Football Games
We say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
3 Real-World Applications for the Javalina Pen Series
An internet company created a branded website for a promotion called “Where has your pen been?” A local bank wanted to increase awareness of its low mortgage rates through a direct mailing. An insurance company was planning its annual sales meeting and needed a save-the-date item. Here’s how all three used the Javalina Pen…
DC Public Library Supporters Hoped to Sell 50 ‘Punk’ T-shirts—a Few Months Later, They’ve Sold 7,000 (and Raised $100K)
“What’s more punk than the public library?” That’s the question supporters of the D.C. Public Library System’s Mt. Pleasant branch printed on T-shirts earlier this year. They hoped to sell 50. A few months later, they’ve sold 7,000, raising over $100,000 for the library. Here’s how…
How the Most Fun Team in Sports Used a QR Code Jersey to Connect Fans Worldwide (Through Beer)
USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Apple’s Fitness Challenge Prize Shows How to Ace a Remote Employee Incentive Promotion
Apple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
There’s More Than One Way to Skin a Cat
Many years ago, I was in an appointment with a new prospective customer. I gave my spiel. She told me some of the challenges the company was having, and asked what solutions we could offer. My response: “There’s more than one way to skin a cat.” She politely told me that the sales call was over and I needed to leave…
The Easiest (and Most Accurate) Way to Calculate Sales Tax on QuickBooks
QuickBooks Online (QBO) is one of several options from QuickBooks. It is very different from QB Premier or Enterprise, which are more robust and better suit our industry. For instance, QBO does not have customer sales orders, which are pivotal in QB Premier and Enterprise. That being said…
Precision Crystal and Awards Announces Shopify App
Precision Crystal Gifts and Awards announced the release of its Shopify app. For promotional products and trophy distributors using Shopify to host their online store, the app allows the addition of Precision Crystal’s catalog information and photos to their store with the click of a button…
