Warner Bros. has 200 licensing partners for “Space Jam: A New Legacy.” The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world…
Brad Doan of Sunscope Group is a long-time diversity advocate for the promo industry. He has been a proven voice of change throughout his associated companies and with the industry at large. Doan’s unique insight helps to demonstrate the importance of diversity and inclusion throughout our working world…
After more than a year of virtual learning in many places across the country, this fall could be the first school year that is in-person full-time since the class of 2019 graduated. Classrooms abruptly became virtual in 2020 and have been a hybrid mix this school year as places across the country return to in-person…
Major League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise…
To keep up with the surge in orders, Hanover, Pennsylvania-based QUINN welcomed three more professionals into its family of printing superheroes dedicated to making full-color fabric printing easy for distributors…
There’s little doubt that employee recognition—especially when done both thoughtfully and intentionally—has an enormously positive impact on all involved. From a simple increase in productivity to retaining talent, there are seemingly countless studies that materially show how well employee recognition programs work for all involved. Even with all the irrefutable data, many employers overlook the…
Terry Fergus discusses the importance of building relationships and always having your eyes open to the opportunities around you. As a successful entrepreneur and trusted financial advisor, Fergus shares the most important question that every client is dying to answer: “Tell me about yourself”…
Facebook is betting that taking apparel we already wear and integrating augmented reality technology might be what finally allows the tech to embed itself in mainstream culture. The company filed for a patent in 2019 for a baseball hat with a “display subsystem” on the brim, which can be folded up or down…
One thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales…
Smart Source, Atlanta, last week announced its acquisition of the majority of assets of Spot Color LLC, dba Cornerstone Media, Birmingham, Ala. The acquisition of Cornerstone will allow Smart Source to further increase market share and strengthen its existing Southeast operations…