The Promotional Products Education Foundation (PPEF), the promotional products industry’s nonprofit dedicated to recognizing and encouraging scholastic excellence and academic performance among promotional products industry employees and their college-aged children, will award $278,750 in scholarships for the 2021-2022 academic year. “Very few industries are as close-knit and deliberate about the success of others as the…
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5 Fundamental Steps for a Successful First Sales Meeting
I’ve spent countless hours attending sales seminars, reading books and viewing instructional videos to improve my sales presentation skills. Over time, I felt that many of these training programs were saying the same thing, just in a different way. Here are five fundamental steps that I found lead to a successful first sales meeting…
T-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Difference Makers: Women in Print and Promo 2021
In celebration of International Women’s Day 2022, we’re looking back at our 2021 Women in Print and Promo special feature. Read up on the awesome women creating dynamic marketing campaigns, running machinery, leading multimillion-dollar companies and more, and stay tuned to our website and magazine for the 2022 edition of Women in Print and Promo, coming in May…
Printing Industry M&A Firm CDA Opens First International Office in UK
Corporate Development Associates (CDA) today announced the addition of UK printing industry veteran Mike Roberts to its deal-making team as its liaison to the UK. Roberts is currently the owner of print distributor PMG Print Management Ltd. in West Yorkshire, England. He has spent his entire 32-year career in…
‘Ted Lasso’ Merchandise Is a Lesson in World-Building
To market season 2 of “Ted Lasso,” Warner Bros. went beyond just slapping the logo on T-shirts, and created a merchandise store dedicated to the show’s fictional AFC Richmond. Fans can buy T-shirts, sweatshirts and even a personalized jersey.
Maple Ridge Farms Donates $7,000 to Local Habitat for Humanity
Maple Ridge Farms, Mosinee, Wis., presented a check for $7,000 to Habitat for Humanity of Wausau. The donation was the result of the company’s “Give Back” program for 2020. As part of that program, Maple Ridge Farms donates a percentage of the profits from a specially selected line of gifts…
Promotional Products Industry Recovery Research: 4 Big Product Demand Trends to Watch
The latest installment of our ongoing Promotional Products Industry Recovery Research found a number of reasons for optimism. It also captured some revealing product demand trends—almost all of them positive. Let’s take a look at four of those trends and dig a little deeper into what each means…
What the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Researchers Use Inkjet Technology to Print Conductive Material on Textiles
Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…
