Effective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred…
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Oreo’s NBA Cookies Go Heavy on the Logos
Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat…
Batch & Bodega Adds Five Women-Owned Makers to Fresh Line
HPG, Braintree, Mass., announced five additional industry-exclusive partnerships from the company’s Batch & Bodega Fresh line. The latest exclusive partners include Nene’s Treats, Grey Ghost Bakery, Justice of the Pies, Flour & Branch, and Caroline’s Cakes…
Coors Light’s ‘Hold My Coors’ Collection Rivals Miller Lite’s Beer Promo Dominance
Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products…
How ‘Digital Merchandise’ Can Complement Real-World Branded Items
In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
Hirsch Gift Adds Joshua Pospisil as Key Accounts Manager
Hirsch Gift, Houston, announced the hiring of Joshua Pospisil as key accounts manager. Pospisil brings six years of industry experience from KTI Networks/KTI Promo in Houston. Pospisil has a proven track record of success, largely by strategically leveraging social media and his web and graphic design background to develop…
LinkedIn Company Pages: Why You Need One
Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages…
About the Convergence Corner
About Promo Marketing’s Convergence Corner features live interviews with leading print and promotional products professionals on a variety of mission-critical industry topics that are valuable during the current retail climate. As a Convergence Corner Sponsor, your sponsorship includes: Pre-recorded video interview hosted by Editorial team with a sponsor partner and client (if possible, airs on Live…
Industry Vet Jeffery Brown Appointed to Geiger Board
Geiger, Lewiston, Maine, announced that industry veteran Jeffery Brown has been appointed to the company’s Board of Directors. Brown spent 11 years at Polyconcept North America, where he was chief marketing officer, then president of its hard goods division. For the last three years, he has served as…
The Statistics Behind McDonald’s Celebrity Meal and Merchandise Releases
A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…