Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
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Decoration Diaries: How One Distributor Handled a Complex Uniform Revamp With a Company Store and Fulfillment Program
Here’s how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees…
Our 5 Favorite Promotional Products of the Week: Lego Adidas Shoes, Dog Pins and More
This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let’s get to it!…
Maximize Margin Dollars: Sell, Don’t Shop
Clients can shop on their own on price (and, yes, that is one of our biggest challenges), but the opportunity for you to add value and earn your piece of the pie rests in providing creative and better solutions without busting their budget, while maintaining your target margins and sales budgets…
The Vaccine Is Creating Demand for Old Pharma Company Promos and New Themed Apparel
The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
How a Creative Promo Product Helped One Company Boost Employee Morale
Company Goal: A logistics company based in New York is looking for a fun way to promote camaraderie and team spirit in the workplace! They are a firm believer that just having one personal connection or experience with a co-worker is important to the wellness of their employees in the workplace, fostering an environment where…
Inventory Shops Have Made a Comeback in 2021: Here’s Why
“Inventory” was once an ugly word to customers. But times have changed and inventory has made a comeback. Knowing the reasons why inventory is now in higher demand can help you guide clients toward smarter solutions and help you sell shops simpler, faster and more profitably…
Tread Carefully With Olympics-Themed Promos
Using phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Promotional Drinkware: What’s New, What’s Exciting and What’s Selling
Drinkware is one of the most diverse categories in promo, with a huge variety of products and applications. We asked a trio of promotional drinkware pros about additional trends to look out for, popular decoration techniques and much more. Here, they shared their expertise…
Xbox Will Release Console-Shaped Mini Fridges After Twitter Victory
Microsoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…