Two of the greatest sources of mischief in the world have joined forces in a branding endeavor like no other. That’s right, Loki, the handsome and witty Marvel supervillain/frenemy, has taken over the branding from his good friend, the Lucky Charms leprechaun, to create “Loki Charms.”…
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Top 20 Distributor Boundless Network Acquired by Private Equity Firm
An affiliate of Point Rider Capital and Treaty Oak Equity announced yesterday that it has completed an acquisition of Boundless Network Inc. Boundless ranked No. 17 on Promo Marketing’s 2020 Top Distributors list with $98 million in promotional products sales for 2019…
Delta Apparel Acquires Innovative Technology Company Autoscale.ai
Delta Apparel, Greenville, S.C., announced that it has acquired Dallas-based technology company Autoscale.ai to further leverage its existing proprietary automated product workflow from design to fulfillment. Delta’s DTG2Go platform is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its customers. Combined with…
Our 5 Favorite Promotional Products of the Week: George Harrison Gnomes, Team USA Gear and More
We’ve been to a lot of weddings lately, and it got us thinking about some merch ideas. Here’s one: branded mini rugs that say “thanks for cutting a rug at [couple’s] wedding”? Thoughts? While you ruminate on that one, check out some of our favorite promotional products from this week…
Alaska Airlines Attendant Says Uniform Policy Is Discriminatory Against Non-Binary Employees
Alaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie…
Decoration Diaries: How One Distributor Wowed His Client With a Branded Apparel Kit
Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years’ promos, John Helder created a multi-piece apparel collection that wowed his client…
Good Enough Isn’t Good Enough: 3 Ways to Immediately Move Away From Mediocre
If your clients describe you as being “good enough,” you can rest assured they will find a partner who consistently strives for greatness. Simply stated, good enough is mediocre, and mediocrity is the enemy of excellence. Here are three things that you can do immediately to move away from good enough…
What Makes a Good Golf Promo (According to Charity Golf Event Organizers, Sponsors and Attendees)
Golf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.
‘Greasy’ BTS-Branded McDonald’s Bags Are Actually Selling on eBay
If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
AIA Welcomes Christopher Alfano as New SVP of Business Technology
AIA Corporation, Appleton, Wis., announced that industry professional Christopher Alfano has joined the company as senior vice president of business technology. In this role, Alfano will lead technology strategy and implementation, ensuring AIA and owner growth goals are consistently supported and achieved through technology. In addition, Alfano will be…